What is a perfect web site?
It
does not refer to the design or look of the site. As
you can probably tell from the look of this web site
I am a bit "design-challenged". There are a lot of
web designers with better design skills
than mine. Their sites have a nice polished look &
feel, and function very well, but their sites don't
draw any traffic.
Why?
The
fact is that Google and Yahoo don't know or care about
the look of a web site. They just look at the text
information on the site, including hidden information
called "tags", and also at what is called "off-page
criteria" such as how users arrive and leave the site,
and how many other sites are linked to it.
A
perfect web site is one that is designed and built
to draw free traffic from the search engines, that
provides useful information to those visitors and converts
them into customers. The site must "presell" the visitors
and inspire them to the Most Wanted Response(MWR).
The MWR can be a product or service, or simply
fillng out a form to request more information or join
a mailing list.
Web
Site Design Concepts
Here
are several of the most important traffic drawing web
site design techniques. They help the search engines
to get a crystal-clear idea of what your site is about. Most
web sites do not do any of these!
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Site
Build It!
Everything you need to build the perfect
web site!
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Build
a Theme-Based Site
The
Site Build It! method showed me how to create a theme-based
site built around
the theme "Sunapee".
The search engines love
theme-based sites!. Almost all of the site pages
are focused on a phrase containing
the
word
"Sunapee"
such as "Sunapee History", "Sunapee
Entertainment",
"Sunapee Harbor", etc.
Use
Keyword Focused Pages
Each page should be optimized
for a keyword phrase that has high demand at the search
engines. The page must
be built around a specific keyword. For example
the Sunapee Antiques page uses the phrase "Sunapee
Antiques" in the title of the page, the file name
of the page, the top page heading, and in a text
link in addition to being used several times in the page
text. The page has a number one position at Google.
Use
Proper Image Labeling
All web site images
should be "triple labeled". The image description
should be in the
file name,
in the hidden image ALT
tag, and on the web page as close to the image
as possible. Very few web site use the first two techniques.
Most sites just use gibberish for the file name and don't
use the ALT tag at all! Google has a separate search
feature for images and proper image labeling brings a
lot of traffic to our sites!
If you don't use these techniques on your
web site you are throwing business away!
Let
me share just one more important example: Do you have
a "links" page on your web site? My links page is here.
Did you know that the search engines really don't like
links pages? There are so many web sites
that just contain links - they are called "link farms",
and are rated very poorly by the search engines. If
you have a page that is full of links it can be hurting
your site as well. You should add a special tag to
your page called a "NOINDEX" tag that will tell the
search engines to just ignore your links page.
You
can learn everthing you need to know about building
an effective & profitable web site from Site
Build it! Just watch
the video below. You have never
seen
anything like it!
Invest
the most important 30 minutes you will spend online.
Just
watch this video to learn how building the perfect
web site can turn your passion into a profitable business...from
home...part-time...with no HTML skills at all!
Site
Build It! is
completely risk free. You will get a FULL refund if
it's not for you.
Have
a look at the Video
Tour to get an idea of how it works (or
the Quick
Tour if you're on dial-up).
